Swipe Times covers dating apps from a British desk with one recurring question: does this work outside the M25. User density in Leeds or Cardiff is more newsworthy here than a London feature launch, and we are unsentimental about pricing, paywalls and apps that treat the UK as a single market.
Who writes here
The site is edited by Leo Whitfield, a disclosed house pen name maintained by our editorial team — the Economist model, stated openly rather than hidden. Reviews run under the editor's byline; news runs under “Staff, Swipe Times.” We publish no fabricated author biographies and claim no credentials we do not have — see the editorial policy for how the bylines work.
How this site is funded
Swipe Times is an independent, commercially supported publication. We may earn affiliate or advertising revenue from links on the site. That revenue never dictates our conclusions: scores, pros and cons are editorial judgments, sponsored material is always disclosed with the post, and no verdict can be bought. Commercial enquiries go through the advertise page.
Who this is for
We write for UK adults choosing between dating apps, particularly outside the largest cities.
How we work
Regional density is our specialism and therefore our biggest factual risk, so we cite only what an operator or a named report publishes, attribute it and date it — and we say plainly, and often, that most operators do not publish regional user numbers at all. Safety and verification features are reported as what the operator states, with a note where a claim cannot be checked from outside.
Corrections
If we have published an error — a figure, a date, a term, anything — we want to know. Reach the editorial desk via the contact page. Corrections are the fastest queue we run, and material ones are noted in the post.